Effective Date: August 2023
We recommend that you carefully read this Policy, which highlights key points about our privacy practices.
We collect data. In some cases this data isn’t personal, but other times it is. We collect data for a variety of reasons, but mostly for registration. When you sign up for an account or a newspaper or an email newsletter, we need data to provide you with the service. When you use the internet to connect to us, we may collect and analyze information such as an IP address, or unique device identifiers. Like many news organizations, we want data to help deliver information and insights most impactful to our local audiences. Because we strongly believe in being open and transparent about our practices, we provide this policy. Like many organizations, we have worked hard to align our practices with the California Consumer Privacy Act and all other applicable data privacy laws and regulations.
If you have questions about our practices, please let us know at firstname.lastname@example.org. We’re here to help.
Together, we refer to all of those as the “Services.”
What information do we collect?
It depends. If you subscribe to one or more of our products (newspapers, breaking news alerts, etc.), we must have some information. The information collected depends on the context. During registration we may collect your name, address, username, password, and email address. You may also provide us with information when you post a message on our services; sign up to receive communications from us; register for contests; participate in surveys; purchase a subscription or classified ad; or contact us with a question, comment, or request.
How we collect and store information depends on the Services you use. You can use some of the Services without providing any information aside from what is automatically collected as described below. The following is broken down by (a) information you provide to us and (b) information collected from other sources.
3.1. Information Received Directly from You
3.2. Information Collected Automatically
With Tracking Technologies in Your Web Browser and Mobile Applications (“apps”):
This section refers to data collected from your devices. We track and store data about how you visit and use McClatchy Services, particularly through our websites and apps.
The items we may log include:
We strive to track and list all the data that is collected and used by us. If you are aware of something we missed, please contact us at email@example.com and we will address the issue.
3.3 Information Collected from Other Sources
On occasion, McClatchy may obtain additional information about you from third parties such as partners, researchers, social media networks, and others. Those third parties may include:
We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or service we provide.
We are always improving our products and services, and we create new features regularly. These updates sometimes require us to collect new information or use what we already have differently. If there is a significant or material change in the way we handle your personal information, we will notify you as soon as possible.
So we’ve collected information. What do we do with it?
We provide the McClatchy Services
First and foremost, we use your information to help you use and navigate McClatchy Services, such as:
We may also use your information to provide you with or make available to you a service provided by a McClatchy business partner or provided jointly by McClatchy and a McClatchy business partner.
These uses may also involve our internal use of personal information collected through one publication, property, or other component of the Services for another publication, property, or component of our Services. For example, we may use data collected from one website or mobile application to personalize your experience on another website or mobile application.
We Personalize Your Experience
In addition to providing Services, we want to ensure that the experience is tailored to you. We want to better tailor content, features, and advertising, and provide you with a seamless experience across the devices you use to access the Services.
We utilize the information (e.g., the articles you read) to personalize your reading experience using technology like algorithmic recommendations and machine learning. Sometimes, we may use the information we collect (e.g., log-in credentials, IP addresses, hashed email addresses, and unique mobile device identifiers) to locate or attempt to locate similar unique users across multiple browsers or devices (such as smartphones, tablets, or computers) or work with providers that do this. This is how we personalize your experience when using our services and providing content based on your interests or other demographics; articles you might be interested in and de-emphasize articles you’ve already read. We also show you prices, promotions, products, or services we believe you’ll find interesting, based on demographic and usage data.
We Allow You to Share User-Generated Content
We allow you to share content and information from our publication via social media, email, and other means. Any information you disclose in your content becomes public.
We Create, Research and Analyze Products and Services
We analyze data on our users’ subscription, purchase, and usage behaviors. This helps us make business and marketing decisions such as ideal price points for our products and services.
We Carry Out Administrative Tasks
The above activities can involve outside companies, agents, or contractors (“service providers”) to whom we disclose your personal information for only these purposes.
We Offer Contests, Sweepstakes, and Other Promotions
You can take part in our sweepstakes, contests, and other promotions. Some might have additional rules about how we use and disclose your personal information.
Personalized Advertising on McClatchy Services, Creating Audiences for Third-Party Advertisers, and Providing Information or Insights to Our Business Partners
We may use and process your personal information to engage in cross-context behavioral and targeted advertising and disclose your personal information to unaffiliated third party data brokers and advertising networks that enable or participate in targeted and cross-context behavioral advertising and/or that provide online tracking technologies that we use to analyze the Services. The Services we provide are supported by advertising revenue. We gather data and work with third parties to show you personalized ads on behalf of advertisers. We may send you commercial emails on behalf of ourselves, our publications and properties, our affiliates, subsidiaries, and advertisers. Each email we send you should include an opt-out that you can use to stop receiving such communications.
We Advertise McClatchy Services to You
We market our properties to you. Sometimes we use marketing vendors to do this.We serve ads through websites, locations, platforms, and services operated and owned by third parties. Often these ads are directed at people who have visited or registered for a McClatchy Service but have not subscribed or purchased anything. The ads are also directed to people with similar traits or behaviors to our subscribers or customers.We direct our advertising to these users by uploading an encrypted customer list to a third party, or by incorporating a tracking technology from a third party onto our McClatchy Service. The third party then matches individuals who appear in both our data and their data. Because of how this matching process works, the third party can’t read our encrypted customer list if they don’t already have it.
We may also transmit to you text message, prerecorded, and other phone communications for marketing, informational, and other purposes, including through automated technology.
We periodically send you targeted email newsletters or promotional emails.. We Aggregate or De-identify Personal Information Into Larger Findings Sometimes we aggregate (i.e., combine) or de-identify (i.e., remove personally identifying data) information so that it can no longer identify you, under applicable laws. The result helps us better understand and represent our users, such as when we measure ad performance, create interest-based segments or compile survey results. Because this information is not personal information, we can use and disclose this aggregated or de-identified information for any purpose, unless an applicable law says otherwise.
We Aggregate or De-identify Personal Information Into Larger Findings
Sometimes we aggregate (i.e., combine) or de-identify (i.e., remove personally identifying data) information so that it can no longer identify you, under applicable laws. The result helps us better understand and represent our users, such as when we measure ad performance, create interest-based segments or compile survey results. Because this information is not personal information, we can use and disclose this aggregated or de-identified information for any purpose, unless an applicable law says otherwise.
With Service Providers
Service providers are trusted organizations that assist us with certain tasks, such as:
When performing these tasks, service providers often have access to your personal information. We sometimes allow them to use aggregated or de-identified information for other purposes, in accordance with applicable laws.
With Interest-Based Advertisers
To help ensure that you receive ads that are relevant to your interests, we and third parties (including service providers, advertisers, and advertising companies) may collect information about your online activities over time and across different websites, apps, and devices. We and third parties may use that information to help understand audience segments. Advertisers may use the segments to determine the audience groups to which they wish to deliver particular ads.
With Other Third Parties
There are situations when we disclose your information with third parties beyond our service providers.
We and some of our advertisers work with ad networks and ad delivery platforms that place retargeting pixels on users’ computers to gather information about users’ online activities, such as browsing histories and demographic information. This information can be aggregated into audience segments, which help deliver relevant advertising to users visiting our websites and third-party websites that use the same pixels.
Some of our services and communications may contain tiny electronic images known as web beacons. We use web beacons to assist us in delivering cookies on our services and to allow us to count users who have visited those pages. We may include web beacons in email messages to determine whether messages have been opened and acted upon.
If your browser doesn’t accept cookies, you may not be able to access certain parts of our websites.
Choices Regarding Email, Phone, Mail and Push Notifications
The methods described below are limited to the email address, phone or device used. They will not affect subsequent subscriptions.
We complete any opt-out request as quickly as we can. This opt-out request won’t prohibit us from sending you important nonmarketing notices.
How to Access, Change, Delete, Update or Exercise Your Other Rights in Relation to Your Personal Information
In some parts of the world, you have the right to:
If you’d like to exercise any of the above rights, contact us via this form or by calling us at our toll-free number, 1 (888) 914-9661 PIN: 590 963
In your request, please be specific. State the information you want changed, whether you’d like your information removed or whether there are limitations you’d like us to put on how we use your personal information. Please use the email address linked to that personal information — we only complete requests on the information linked to your email address. To verify your identity, we will send an email to the email address you provide which matches our records and wait for your response. In some instances, we may also ask for additional information to ensure we verify your identity before complying.
You can designate an authorized agent to make a request on your behalf. To do that, please provide the agent with written permission, signed by you, authorizing the agent to submit the request on your behalf. The agent must submit that written permission along with the request. We will contact you to verify your identity — and the authorized agent’s permission — before a response to the request is sent.
We’ll respond to your request in a manner consistent with applicable law.
PLEASE NOTE: In some cases, your request doesn’t ensure complete removal of the content or information (e.g., we need your email address to provide an email newsletter or another user has reposted your content). We might need to keep certain information for recordkeeping purposes, or to complete a transaction you began prior to requesting a change or deletion (e.g., if you make a purchase or enter a promotion, you might not be able to change or delete the personal information provided until after the completion of the purchase or promotion).
Opting out does not mean you will no longer receive advertising. It means that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.
We do not knowingly gather personal information (as defined by the U.S. Children’s Privacy Protection Act, or COPPA) in a manner not permitted by COPPA. If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, contact us at firstname.lastname@example.org. We will remove the data to the extent required by applicable laws.
If you’re a California resident under 18 years old and you’re registered with a McClatchy Service, you can ask us to remove content or information you’ve posted to a McClatchy Service. Email us at email@example.com with “California Under 18 Content Removal Request” in the subject line and tell us what you want removed. We will make reasonable efforts to remove the post from public view, although we cannot ensure the complete removal of the content and may retain the content as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
While we strive to maintain reasonable administrative, technical, and physical safeguards to protect your information, no information system can be 100% secure. Therefore we are unable to guarantee the absolute security of your information. You are solely responsible for maintaining the secrecy of any passwords or other account information.
Legal Bases for EEA, Switzerland, and UK Personal Information Processing
As a general matter, we use, disclose, transmit, transfer, store, and otherwise process your personal information when we have an appropriate legal basis. We may process the information we collect from you for the following purposes.
Storage of EEA, Switzerland, and UK Personal Information
We store personal information for as long as we reasonably need it to fulfill the purposes for which it was collected, including provision of the Services and to comply with law, resolve disputes, and enforce our agreements, as applicable.
Rights of Individuals Located in the EEA, Switzerland, or UK
If you are located in the EEA, UK, or Switzerland, you may have additional rights to request access to, correction of, erasure of, or the transfer of your personal information, as well as the right to object to or restrict the processing of your personal information. You may exercise these rights, if applicable, by completing the following request form: Request Information/Request Deletion. Individuals located in the EEA, Switzerland, or the UK may also have the right to lodge a complaint with an EEA, Swiss, or UK supervisory authority, as applicable.
International Transfers of Personal Information from the EEA, Switzerland, or UK
If we transfer personal information subject to the data protection laws of the EEA, Switzerland, or the UK from the EEA, Switzerland, or the UK to another jurisdiction, we will either transfer such personal information to a jurisdiction deemed to provide an adequate level of protection under applicable data protection laws or rely on a legal framework (a copy of which may be obtainable by contacting us as described in section 13 “Contact Information”) that provides appropriate safeguards, which could include the standard contractual clauses, binding corporate rules, or another framework deemed adequate under applicable data protection laws, for transfers to jurisdictions not deemed to provide an adequate level of protection under applicable data protection laws (such as the United States).
Sensitive Personal Information Collection
Some of the information we collect may be defined as sensitive under Colorado, Connecticut, Utah, and Virginia privacy laws. Such information includes precise geolocation information.
We may disclose your personal information to third parties in exchange for money or other valuable consideration to the categories of third parties described in the Who Do We Disclose Information To? section above.
Colorado, Connecticut, Utah, and Virginia privacy laws may provide residents of those states with additional rights regarding our use of their personal information subject to those laws. We have described such privacy rights below as applicable.
As the rights described below are provided by law, there may be limitations or exceptions that apply to your request in accordance with applicable legal requirements. We have described these rights generally, without noting all applicable or potentially applicable limitations or exceptions. When you make a request, we may provide more detailed information regarding any legal requirements applicable to or your request and whether any exception or limitation applies.
Subject to certain limitations and exceptions, Colorado, Connecticut, Utah, and Virginia provide residents of those states with rights to:
Colorado, Connecticut, and Virginia also provide their states’ residents with a right to correct inaccuracies in their personal information, taking into account the information’s nature and purposes for processing.
To exercise rights to opt out of personal data sales or processing for targeted advertising, use our Do Not Sell or Share My Personal Information link. To exercise any of these rights, please contact us either using the DSR Webform and completing the fields, or using a method described in the “Contact Information” section above and clearly identifying the exercise of one of your privacy rights as the reason you are contacting us. To appeal a decision regarding a request to exercise these rights, please describe the issue and request an appeal by responding to the communication of our decision, at DSR Webform or otherwise contacting us as described in the “Contact Information” section above.
We will maintain and use deidentified information that does not constitute personal information in deidentified form and will not attempt to reidentify such deidentified information except to the extent permitted under applicable law. We process personal information as described in this Policy.
If you are a Colorado resident, you may authorize another person, acting on your behalf, to opt out of exchanges of your personal information for money or other valuable consideration or processing for targeted advertising purposes, including through opt-out preference signals. We will respect an opt-out request received from a person authorized by the consumer to act on your behalf if we can authenticate, with commercially reasonable effort, your identity and the authorized agent's authority to act on your behalf.
We may use commercially reasonable processes to authenticate your identity or the authority of your authorized agent. Those processes will consider the privacy right you seek to exercise, the type, sensitivity, value, and volume of relevant personal information, the level of harm improper access or use could cause, and the cost of authentication. In order to authenticate your request, we may require you to provide information to enable us to match that information to the records we maintain. The information we request for authentication purposes may include your name, email address, phone number, or other information that may allow us to authenticate your identity.
Subject to certain exceptions, Nevada also provides its residents with a right to request that we not to exchange certain information about them to another person for money. We must be able to reasonably verify the authenticity of the request and your identity to respond to such a request. To make such a request, please contact us at DSR Webform.